Brief

The brand refresh will involve updating the wordmark, logo, typography, color palette, and overall visual identity to strengthen brand messaging and ensure usability of brand materials across all platforms. This update will align the brand with current design trends while preserving its core messaging, values, and recognizability.

Software

  • After Effects

  • Illustrator

Credits

  • Design: Hailey McMahon

  • Animation: Hailey McMahon

Research

Process

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Twelve Principles

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Fated