Future Proof
Collaborators: Hailey McMahon, Teja Hickenbottom
Brief
FutureProof 25 is a week-long conference focused on the future of motion design. It includes keynote speakers, hands-on workshops, networking opportunities, and exhibitions highlighting the latest techniques and technologies. The branding needs to fit with the event theme of Personal Connections, Outreach, Inspiration.
Software
N/A
Credits
N/A
Challenges
Some of the challenges included time management, experimenting with different mediums, and collaborating within a team dynamic. FutureProof posed a unique challenge with its theme, demanding conceptual thinking behind every design decision. Both teammates were responsible for creating personal schedules to outline which aspects of the project they would focus on and when each task would be completed. In addition to frequent collaboration on time management and role delegation, there was the added challenge of blending two individual design styles into a unified and cohesive final product.
Logo Sketches
One of the most important parts of this assignment was developing logo designs and what looks best with the overall design language and theme of the conference
Teja’s Sketches
Hailey’s Sketches
We experimented with logomarks as well as wordmarks to try different formatting options.
Final Logo Variations
Hailey’s Logos
These are logo variations inspired by previous sketches and ideations.
Teja’s Logos
Boardamatic
We planned out how our story would go before executing it using a boardamatic. This allowed us to have a better understanding of timing for when we animate and what frames didn’t make sense in the sequence and what still needed to be added.
Final Logo
Logo Animation
Animated Poster
Our final animated poster, featuring the logo, name of the event, the date, sponsors, and other important information.
